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A
successful client/agency relationship is
base on constructive collaboration. Together
we can define your objectives and create
an integrated sales program to meet them.
Chateau Vestavia
is a family owned and operated business located
in the Vestavia Hills community of Birmingham,
Alabama. For the past 14 years they have grown
from an Independent Living retirement community
to include Assisted Living and a Memory Care program
for seniors suffering from Alzheimer’s or
other dementia related diseases.
Liddle Design has worked closely with Chateau Vestavia since the
beginning. Over the years we have developed several collateral
pieces, direct mail and advertising campaigns geared towards their
specific local market.
Their ad campaign was featured in regional senior magazines as
well as local newspapers. It focused on the Chateau Vestavia’s
friendly, helpful atmosphere and the care-free aspects of living
in a full-service retirement community. Along with this campaign,
we developed a tag line for each community: “All the Comforts
of Home” for Chateau Vestavia and “The Care You Need
When You Need it” for The Manor at Chateau Vestavia. Liddle
Design created a web site that reflected the look and messaging
of their printed pieces and offers the audience a virtual tour
of the community.
Since the introduction of the collateral / ad campaign and up-dated
web site launch, Chateau Vestavia has increased their occupancy
to 90% and are receiving more and more requests daily for additional
information.
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For the past
decade Precision Signworks has grown from a banner
and P.O.P. manufacturer to include vehicle wraps,
tradeshow displays, events graphics and environmental
/ dimensional signage.
Over the past couple of years they began handling clients nationwide and were
growing fast. A consistent brand message was essential to stand out from their
competitors and to increase their business in the future.
Once Liddle Design had a complete understanding of Precision Signworks’ objectives,
we created strong brand awareness through collateral pieces, a new logo symbol
and integrated web site. This clearly defined brand messaging connected with
potential clients and got the result they wanted.
Since the introduction of their new look, they have received great feedback
from catalog mailings, web site traffic and at tradeshows. Precision Signworks
is now known nationwide as a industry leader in large-format digital printing
and signage production. Recently they moved into a new 50,000 square foot facility
and their business has increased tremendously.
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