| Forrester
Research estimates social media
marketing to grow at an annual
rate of 34% –faster than
any other form of online marketing
and double the average growth
rate of 17% for all online mediums. |
|
Social
Media Community Statistics |
A
March 2009 study by Knowledge Networks
found that between 10% and 24% of US
social media users turned to social networks
when making purchase decisions about
various categories of products and services. (eMarketer,
October 2009)
|
There
were nearly 116 million US user-generated
content consumers in 2008, along with
82.5 million content creators. Both numbers
are set to climb significantly by 2013 (eMarketer,
February 2009)
|
67%
of shoppers spend more online after recommendations
from online community of friends. (Internet
Retailer, September 2009)
|
Facebook,
blogs, Twitter and customer reviews are
considered the most effective tactics
for mobilizing consumers to talk up products
online. (Etailing survey of 117
companies, September 2009)
|
|
Why
Does Your Business Need Social
Media Networking?
Today, people want to find more information about products and
services they are considering buying because there is more of it
available to access than ever before. They want to talk to other
people on social sites they belong to about products or services
they are interested in and get feedback from the people they trust – and
they want to connect directly with companies.
From Facebook, YouTube and LinkedIn to Twitter and blogs,
there are many places to find prospective customers. The
key point to understand is that social media is about being social,
engaging in conversation and providing value. Social media
provides your business an opportunity to reach a target audience
that are potential buyers or re-buyers of your products or services.
An interactive presence is becoming a requirement. Part of the
decision to start a social media network must include a commitment
to be active with it. It won’t be effective if it
is set up and forgotten.
This
is Where Liddle Design Comes In
We’ll build and manage your company’s social media
presence by first evaluating your needs along with your goals for
engaging with prospects and customers online. Your social media
network will be custom-developed for your individual business by
people who know and understands how social media can help your
business grow.
We’ll assist with developing valuable content that gives
your customers a reason to want to hear more from your business,
making it easy for them to find your business – and
in turn building their trust and brand loyalty.
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