Chateau Vestavia is a family owned and operated business located in the Vestavia Hills community of Birmingham, Alabama. For the past 14 years they have grown from an Independent Living retirement community to include Assisted Living and a Memory Care program for seniors suffering from Alzheimer’s or other dementia related diseases.

Liddle Design has worked closely with Chateau Vestavia since the beginning. Over the years we have developed several collateral pieces, direct mail and advertising campaigns geared towards their specific local market.

Their ad campaign was featured in regional senior magazines as well as local newspapers. It focused on the Chateau Vestavia’s friendly, helpful atmosphere and the care-free aspects of living in a full-service retirement community. Along with this campaign, we developed a tagline for each community: “All the Comforts of Home” for Chateau Vestavia and “The Care You Need When You Need it” for The Manor at Chateau Vestavia. Liddle Design created a web site that reflected the look and messaging of their printed pieces and offers the audience a virtual tour of the community.

Since the introduction of the collateral / ad campaign and up-dated web site launch, Chateau Vestavia has increased their occupancy to 90% and are receiving more and more requests daily for additional information.

For the past decade Precision Signworks has grown from a banner and P.O.P. manufacturer to include vehicle wraps, tradeshow displays, events graphics and environmental/dimensional signage.

Over the past couple of years they began handling clients nationwide and were growing fast. A consistent brand message was essential to stand out from their competitors and to increase their business in the future.

Once Liddle Design had a complete understanding of Precision Signworks’ objectives, we created strong brand awareness through collateral pieces, a new logo symbol and integrated web site. This clearly defined brand messaging connected with potential clients and got the result they wanted.

Since the introduction of their new look, they have received great feedback from catalog mailings, web site traffic and at tradeshows. Precision Signworks is now known nationwide as a industry leader in large-format digital printing and signage production. Recently they moved into a new 50,000 square foot facility and their business has increased tremendously.